The one and only Shel Israel has announced a new book in the works entitled Twitterville. I truly enjoy the reason he chose the title of the book, it makes sense.

I call it Twitterville, because it has the feel of a small town, a place where neighbors know each other by name and reputation, help each other through a sense of community a place where the greatest influence is achieve, not by a branding budget, but the contributions made to the community.

A quick side note, I am responsible for the design and development of his blog, Global Neighbourhoods. Here, on his blog, he is asking all of us to become part of the book by offering him feedback on rough drafts, give him ideas, and provide anything else helpful. It is being published by Portfolio, an imprint of Penguin Books. I wish Shel the best of luck in his journey through his new book. He has the passion and dedication for the subject and I know he will have much success.

Like Naked Conversations, Twitterville is primarily a business book. It is filled with examples of how people in all sizes and kinds of business are using Twitter to thrive in these tough times. It explains how Twitter and social media shine some light to the exit from the current economic tunnel. These are times of enormous constraint. History shows us that constraints always lead to fundamental change. Old ways die and new ways emerge and thrive. Twitterville argues that in these tough times, certain business practices–those that have become bloated, inefficient and ineffective will fall by the wayside only to be replaced by newer, better ways. New, cheaper, faster technologies almost always replaces ones that have become frayed by modern times.